Fresh Mango Pick April 2014: “Nir Eyal: What Makes Some Products Indispensable?”

From Stanford Business School – “In his recently published book, Hooked, the writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming. It’s not often an app has the power to help keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his technology did: A user of his Bible verse app walked into a business of ill repute when suddenly, seemingly out of the heavens, he received a notification on his phone with a custom-selected verse from the Bible.”

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