Fresh Pick of the Day, July 22, 2014: “What marketers need to know about the emerging discipline of service design”

From Marketing Magazine – “Essentially, service design is about fusing a brand’s ‘top down’ commercial value-driven perspective; what it stands for, what customers can expect from it, with ‘bottom-up’ emotionally-driven insight into more fundamental human motivation and needs. The aim is to help brands come up with ways of engaging consumers so that their needs and expectations are met in new and sometimes unexpected ways.”

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Fresh Pick of the Day, July 21, 2014: “How to Write a Killer Sales Email”

From Inc Magazine – “Customers are more likely to respond to emails that are short, sweet, and get right to the point.”

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Fresh Pick of the Day, July 18, 2014: “Here’s one way to fix boring meetings” from Washington Post

From Washington Post – “A new study by researchers at Washington University in St. Louis found that when people stand during meetings, they appeared more excited by their work, acted less territorial about their ideas, and interacted better as a team.”

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Fresh Pick of the Day, July 17, 2014: “The Faulty ‘Mental Models’ That Lead to Poor Disaster Preparation”

From Knowledge@Wharton -“Meyer —  co-director of the Wharton Risk Management and Decision Processes Center — and his colleagues find that most people fail to adequately understand the threats they face as a result of natural and other disasters, and often those poor “mental models” lead to insufficient preparation.”

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Fresh Pick of the Day, July 15, 2014: “FT series -A world without water”

From FT.com – “The marginal cost of water is rising around the world,” says Christopher Gasson, publisher of Global Water Intelligence. “Previously, water was treated as a free raw material. Now, companies are realising it can damage their brand, their credibility, their credit rating and their insurance costs. That applies to a computer chipmaker and a food company as much as a power generator or a petrochemicals company.”

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Fresh Pick of the Day, July 14, 2014: “5 Company Culture Hacks for a Happier Workforce”

From Inc Magazine – “What do chocolate, puppies, and a brisk walk have in common? These things can all make us happier throughout the day, and they can all be incorporated into your company culture to inspire a happier workforce.”

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Fresh Pick of the Day, July 11, 2014: “Leading Through Conversations”

From Chief Learning Officer Magazine – ” Although every conversation can’t lead to the founding of a billion-dollar company, leaders using focused conversations can revitalize an organization and guide people to achieve a collective vision. Unfortunately, these productive conversations aren’t happening often enough in organizations today. Even when it comes to basic conversations like goal setting, performance review and performance evaluation, our research finds that the amount of conversation people want and need from their managers falls at least 25 percent short of what they’re getting.”

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Fresh Pick of the Day, July 10, 2014:”Has ‘Disruptive Innovation’ Run Its Course? Not Yet…”

From Knowledge@Wharton – Does disruption kill core business models? “Not necessarily,” Robertson says. “Does that mean you should anticipate how it is going to affect the core business? Of course you should. You should always be looking for that next big thing, as well. In the late 1990s, [LEGO] moved away from core business and stopped focusing on bricks. Everything was out-of-the-box innovation, and it almost put them out of business.”   Christensen saw disruptive innovation as the kind that comes from behind and develops a new market that eventually displaces the old one.  

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