Fresh Pick of the Day, May 11, 2014: “Why Apple’s Tightwad Ways Won’t Change With Deal for Flashy Headphones”

From Businessweek- “Since the news broke that Apple might buy Beats Electronics, the prevailing question has been: Why would Apple spend big for this company? But it might also be worth turning the question around trying to decipher why Apple seems so much more hesitant than other tech giants—like Facebook and Google—to spend its vast cash hoard at all.”

0509_apple_beats_deal_970-630x420

This entry was posted in Featured, Marketing. Bookmark the permalink.