Fresh Pick of the Day, July 1, 2014: “The Value of Authenticity from Stanford University”

From Stanford University’s Glenn Carroll – “Researchers find that when consumers assess products, they really want the real thing. One of the biggest trends driving consumer consumption during the past decade is the demand for “real,” or authentic, items. Farmers markets, microbreweries, and all kinds of artisanal crafts, to name a few examples, have jumped in popularity”

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