Fresh Pick of the Day, January 21, 2015: “How to enhance the deployment of innovation in a multinational corporation”

From Knowledge@HEC -“When developing innovations, multinational corporations (MNCs) are faced with two risks: create global offerings that cannot meet all of the different local needs or create very specific offerings that meet the variety of needs but lead to increased costs. According to Sihem Ben Mahmoud-Jouini and Florence Charue-Duboc (CNRS-Ecole Polytechnique), however, a third path exists. They identify key factors that balance global integration and local adaptation and thus enhance the deployment of the innovation across the subsidiaries. ”

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