Fresh Pick of the Day, May 7, 2014:”What a Potato Chip Campaign Says about the New Role of CFOs”

From Knowledge @Wharton – “ these days, in a challenging global economy — where technology is constantly changing the rules of the game, and the populations of developing countries are rapidly becoming more urbanized — collaboration and cooperation of the finance and marketing sides are essential, said Laxman Narasimhan, CFO of PepsiCo Americas Foods.”

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