Business Rhythm

A regular podcast featuring fun and easy-to-understand business insights.

Podcast # 2: Why Consumers Love KFC, McDonald’s and Krispy Kreme (Part 2)

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From Business Rhythm with Frank and Jamie: “In our last podcast, we discussed great tasting food as one of the keys to keep customers coming to food chains such as KFC. Today, we will discuss another important trait, perhaps the most significant, which is authenticity.”

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Podcast #1: Why Consumers Love KFC, McDonald’s and Krispy Kreme (Part 1)

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

From Business Rhythm with Frank and Jamie: “There are three common qualities of these stores which explain their customer loyalty and success. The first common quality among successful restaurants or food chains is great tasting food.”

Right Click to Download

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