Business Rhythm

A regular podcast featuring fun and easy-to-understand business insights.

Podcast #5: Why Leadership Matters

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From Business Rhythm with Frank and Jamie – January 5, 2014 “Leadership is important because it allows a team to achieve extraordinary results. In business or in other settings, you need the people with different talents to make things happen. This is where leadership is crucial – it brings people to work together for a common cause.”

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Podcast # 4: How to measure effectiveness of marketing efforts

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From Business Rhythm with Frank and Jamie – An increasing number of companies have actually started using marketing metrics as a result of pressure from top management to justify spending on marketing. These firms may either have their own team dedicated to marketing metrics or they may engage consulting firms to build their marketing measurement capabilities.

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Podcast # 3: Why Consumers Love KFC, McDonald’s and Krispy Kreme (Part 3)

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In today’s consumer market, food retail chains need to manage the feelings, activities, and sensations that a customer experiences in all possible touch points—from the instance customers see the store from afar, walk in, place their orders, and sit down to eat, to the moment they exit the store.

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Podcast # 2: Why Consumers Love KFC, McDonald’s and Krispy Kreme (Part 2)

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From Business Rhythm with Frank and Jamie: “In our last podcast, we discussed great tasting food as one of the keys to keep customers coming to food chains such as KFC. Today, we will discuss another important trait, perhaps the most significant, which is authenticity.”

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Podcast #1: Why Consumers Love KFC, McDonald’s and Krispy Kreme (Part 1)

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From Business Rhythm with Frank and Jamie: “There are three common qualities of these stores which explain their customer loyalty and success. The first common quality among successful restaurants or food chains is great tasting food.”

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