Business Rhythm

A regular podcast featuring fun and easy-to-understand business insights.

Podcast # 23: “Business Rhythm’s Top 5 Books on Investments” from Business Rhythm with Frank and Jamie

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December 14, 2015 – From Business Rhythm with Frank and Jamie – Christmas holidays have started and we will continue with our Business Rhythm’s best business books. Today, we will share with you our picks of the best investment books in the market.

 

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Podcast # 22: “Business Rhythm’s Top 5 Books on Leadership”

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From Business Rhythm with Frank & Jamie -“In this podcast, we will talk about what we think are the best 5 leadership books that you should read. Through our careers as managers, consultants, entrepreneurs, and thought leaders, we have read tons of business books in the market. We thought of sharing our picks of the best leadership books to our listeners and hope that they will also benefit by reading these books. Frank, hat will be your top recommended book on leadership?”

Here are the links to the Top 5 Business Books

1. Leadership is an Art by Max de Pree

2. Leadership Challenge by James Kouzes and Barry Posner

3. Questions of Character by Joseph Badaracco

4. Five Dysfunctions of a Team by Patrick Lencioni

5. The Leadership Moment by Michael Useem

 

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Podcast # 21: “Ways to increase value of a business”

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Business Rhythm with Frank & Jamie – Oct 19, 2015 “If you own and manage a business, you are constantly looking for ways increase its value. Any activities that will improve profits and cash flow will be welcome. There are a number of proven ways to increase value of a business. Listen to find out more”

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Podcast # 20: “How do you sell your ideas and products?”

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Sept 15, 2015 – From Business Rhythm with Frank and Jamie

How do you sell your ideas and products?

Jamie: Let’s say you are a nutritionist, and you carry the mission to promote health through proper diet and healthy habits. You do so by providing advice, educating people, and at times, by selling vitamins and supplements. Your effectiveness to fulfill your mission depends on your ability to influence people to practice healthy eating habits to maintain good health and to address health problems.

There is no doubt that your task as a nutrition professional requires Leadership to influence people around you, namely, clients, colleagues, friends, and family members toward improvement in health and wellness. But how do you influence people toward health and wellness?

Frank: Your best bet is to apply the following method of influencing as written in the book Influence by Robert Cialdini:

First, be Likable. If people like you, people will buy your ideas and any products that you promote. Human nature tells us that people must first buy You as a person before they will follow your ideas or buy your products. Gestures such as providing compliments, showing interest in other people, and dressing up to look good all contribute to increase likability.

Jamie: Second, cite Other People who follow your ideas and use your products. People are more likely to follow you if they see other people following your advice or using the products. Mentioning the number of people already using the product, or citing examples of other people your clients know will help improve the chances of customer buying the product. Psychologists call this phenomenon Social Proof.

Frank: Third, use Authority to support your ideas and product. We know that a prescription from doctor, an example of an authority in the medical field, is a powerful tool for patients to take medicine or follow suggested changes in the patients’ lifestyle.

Similarly, nutritionists can use authority in the nutrition space to improve their effectiveness. For example, citing respectable people who follow proper nutritional practices or use your prescribed products provides credibility to your ideas and encourages people to follow you. Citing studies or statistics to support practices and use of products is another powerful way to advance your ideas and products.

Jamie: These three points which are based on solid research made by Robert Cialdini can help you become a better influencer.

Frank: Best of all, these principles are available to all, and apply to all types of context and situation that calls for influencing.

Jamie: Please visit our site businessmango.org for more insights on leadership, finance, marketing and innovation. Business Rhythm is available in iTunes, Stitcher Radio, TuneIn Radio, Windows and all Android podcast players. If you need advice on business or management issues, please email us at insights@businessmango.org.

 

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Podcast # 19: Who needs management consulting services?

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From Business Rhythm with Frank & Jamie – “management consultants provide advice and assistance to companies on strategy, marketing, operations, and other aspects of the business and organization. In this field, success is defined by the consultant’s ability to get the client to accept and implement recommendations, although the consultant’s value can often be provided in many other ways. For example, the client may want to have an outside perspective that will bring about better understanding of the company situation to improve decision making.”

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Podcast #18: What’s happening to the music industry?

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From Business Rhythm with Frank and Jamie – “Do you still remember going to Tower Records, Sam Goody, or Virgin Megastores? Fifteen years ago, you were probably excited to check out the new music releases in CDs and have bought some of them to be played at home. Today, many of these stores are gone. Instead, you download your favorite songs onto your iPhone.”

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Podcast #17: Trends in Beauty and Cosmetics Industry

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From Business Rhythm with Frank & Jamie- “Globally the size of beauty and cosmetics manufacturing is about $255 billion, according to IBIS World. The industry consists of hair care products, skin care products, cosmetics, perfumes, deodorants, nail products, and oral hygiene products. Crude oil represents a key input ingredient for this industry. The top markets are Europe, North America, and North Asia.”

 

 

 

 

 

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Podcast #16: Industry Briefing on Chocolates

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From Business Rhythm with Frank & Jamie- “Globally the size of the chocolate industry is about $15.5 billion, according to IBIS World. It has already reached the mature stage of its product lifecycle. This means that the industry faces fierce competition, sees a lot of a lot of mergers and acquisitions, and has new entrants coming in. Furthermore, a few companies, many of which have operated since the early 20th century, dominate the industry with their well-established brands and products. “

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