Marketing

Fresh Pick of the Day, July 8, 2014: “Christopher Nassetta – The man who turned around Hilton”

From Washington Post – “Blackstone’s purchase of Hilton is a defining moment of the private equity era. The story of the purchase and the years that followed is a Wall Street opera involving high stakes finance, layoffs, accusations of corporate spying and the resurrection of an iconic American brand.”

Posted in Featured, Leadership, Marketing | Leave a comment

Fresh Pick of the Day, July 1, 2014: “The Value of Authenticity from Stanford University”

From Stanford University’s Glenn Carroll – “Researchers find that when consumers assess products, they really want the real thing. One of the biggest trends driving consumer consumption during the past decade is the demand for “real,” or authentic, items. Farmers markets, microbreweries, and all kinds of artisanal crafts, to name a few examples, have jumped in popularity”

Posted in Featured, Marketing | Leave a comment

Fresh Pick of the Day, June 30, 2014: “Demography, growth and inequality – Age invaders”

From the Economist Magazine – A generation of old people is about to change the global economy. They will not all do so in the same way

Posted in Featured, Finance, Marketing | Leave a comment

Fresh Pick of the Day, June 26, 2014: “Managing Advertising Spending Across the Globe”

From Knowledge@Wharton & BCG- “The biggest companies can operate across 50-100 or more countries, and deal with 1,000 outside agencies. It seems almost certain that some inefficiency will creep in. But how do you harmonize the many parts? In this interview, Hemmige explains how largest firms tend to suffer from agency proliferation, rate creep and other inefficiencies that burn through cash that could otherwise fuel extra media buys.”

Posted in Featured, Marketing | Leave a comment

Fresh Pick of the Day, June 9, 2014: FT Special Report on Connected Business

From FT.com  Special Report –  “The Connected Business aims to help business leaders understand and use IT to improve their companies’ performance. Our latest big theme is ‘IT and marketing’ but there is analysis and opinion on lots more, too”

Posted in Featured, Marketing | Leave a comment

Fresh Pick of the Day, May 25, 2014: Alice + Olivia: A Global Brand Spawned by a Need for a Perfect Pants

(from Knowledge@Wharton)

“If, as Mark Twain once proclaimed, “Clothes make the man,” do trousers then make the woman? They do if you’re Stacey Bendet.

Thirty-six-year-old Bendet is the founder and creative mind behind Alice + Olivia, a $150 million global women’s clothing company that is little more than a decade old. Bendet described the origin and rapid-growth of Alice + Olivia at the recent Retail and Consumer Goods Growth Summit, organized by Knowledge@Wharton, Wharton’s Jay H. Baker Retailing Center and Momentum Event Group.”

alice-olivia-1 (1)

Posted in Featured, Marketing | Leave a comment

Fresh Pick of the Day, May 22, 2014: “Scaling the Sharing Economy, From New York to Topeka and Beyond – from Knowledge@Wharton”

From Knowledge@Wharton – “The shared economy, perhaps best known for crowd-powered marketplaces such as travel accommodation site Airbnb and transportation-focused Lyft, blossomed as the recession set in. At the same time, social platforms were establishing broad footholds. Collaborative consumption, made more feasible by evolving technology, offered consumers ways to personalize their experiences without having to own their own cars, vacation homes and items that may be out of reach financially. It also presented fresh streams of income for people with something to spare or share.”

Posted in Featured, Innovation, Marketing | Leave a comment

Mango Fresh Pick of the Day, May 14, 2014: “The Business of Luxury” From Financial Times

From FT.com – “Bright spots are emerging as a result of macroeconomic and social change. The focus is swinging back to developed countries where half of luxury’s total global sales are made to consumers in their traditional markets”

Posted in Featured, Innovation, Marketing | Leave a comment