From Washington Post – Chad Dickerson “is now the chief executive of Etsy, one of the largest and fastest-growing commerce sites on the Web. It’s a technology platform where artisans can sell their crafts, such as handmade jewelry, clothing and art. And in 2013, the Etsy marketplace saw more than $1.35 billion in sales.”
Fresh Pick of the Day, January 14, 2015: “How to craft a successful career – An interview with Etsy CEO Chad Dickerson”
Fresh Pick of the Day, January 7, 2014 – “The Art and Science of Sound: How Music Influences Consumers”
From Knowledge@Wharton – “There is an art and a science to composing sound designed to promote a product or company, he noted. In the digital era, where businesses are competing for customers whose attentions are drawn to a million different things in the course of a day, selling sound goes beyond creating a cutesy jingle.In corporate America, branding must be monetized.”
From Business Rhythm with Frank and Jamie – An increasing number of companies have actually started using marketing metrics as a result of pressure from top management to justify spending on marketing. These firms may either have their own team dedicated to marketing metrics or they may engage consulting firms to build their marketing measurement capabilities.
In today’s consumer market, food retail chains need to manage the feelings, activities, and sensations that a customer experiences in all possible touch points—from the instance customers see the store from afar, walk in, place their orders, and sit down to eat, to the moment they exit the store.
From Business Rhythm with Frank and Jamie: “In our last podcast, we discussed great tasting food as one of the keys to keep customers coming to food chains such as KFC. Today, we will discuss another important trait, perhaps the most significant, which is authenticity.”
From Business Rhythm with Frank and Jamie: “There are three common qualities of these stores which explain their customer loyalty and success. The first common quality among successful restaurants or food chains is great tasting food.”
From Knowledge@Wharton – “Social impact investing — making investments to achieve social and environmental goals while at the same time earning financial returns — has been enjoying a groundswell of interest in the last several years. While arguably having started in the late 1960s when the Ford Foundation began making mortgage loans to African-Americans who were being redlined by banks, it has only begun to gain currency in the last 15 years. The term “social impact investing” itself was not widely coined until 2007. In the last 10 to 15 years, the number of social impact funds has grown from a handful to several hundred. Since 2012 alone, the number of funds globally has increased from at least 206 to 316. Assets have grown from at least $13 billion to $23 billion, according to the Global Impact Investing Network (GIIN), an industry trade group.”
From Knowledge@Wharton – In a series of papers — “Happiness from Ordinary and Extraordinary Experiences,” co-authored with Dartmouth professor Amit Bhattcharjee; “How Happiness Affects Choice” and “The Shifting Meaning of Happiness,” both co-authored with Stanford professor Jennifer Aaker and MIT professor Sep Kamvar; and “The Pursuit of Happiness: Time, Money and Social Connection” — Mogilner looks at the different experiences and emotions that factor into human contentment, finding that happiness isn’t just one thing, but also isn’t as unique to each person as we might think.