Marketing

Fresh Pick of the Day, October 3, 2016: “Lean Startup and Design Thinking: Getting the Best Out of Both” from Stanford Business

From Stanford Business – “In the world of entrepreneurial incubation, design thinking, a user-centered way to conceive and create a successful product, is often compared and contrasted with the lean startup approach, which is more engineering-based and quantitative. The two methods are far from mutually exclusive, however, as both seek to effectively serve customers’ needs through a systematic, low-risk path to innovating in the face of uncertainty.”

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Podcast # 31: “How do you make money from selling unpopular products?” from Business Rhythm with Frank & Jamie

From Business Rhythm with Frank & Jamie – “If you are going to put up a retail shop, what kind of products are you going to sell? Think about make-up, clothing, sports equipment, or books and music. Your instinct will tell you to sell a selection of goods that most people want to buy. After all, you have limited space and need to maximize revenue per square foot. You can also negotiate for high volume discount with the suppliers. With high turnover of goods, the chances of avoiding getting stuck with outdated goods will be great. Ultimately, profits will be high. We are seeing this strategy of selling a narrow list of high volume products with Walmart, Macy’s, Dick’s Sporting Goods, and Barnes and Noble. How about the flip side strategy of selling a wide list of items that are not mainstream? ”

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Fresh Pick of the Day, June 14, 2016: “How Millennials, Gen Xers and Baby Boomers Shop Differently”

From Knowledge@Wharton – “By gathering and examining data that was more detailed than what retailers have been able to access before, research group NPD and Wharton’s Jay H. Baker Retailing Center have unearthed a host of new information about generational differences in buying behavior. Baker Center research director Denise Dahlhoff and Andrew Mantis, executive vice president of checkout tracking at NPD Group, appeared on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111, to talk about what they’ve discovered about our retail proclivities.

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Podcast # 30: “Global Trends in Fast Food Chains” from Business Rhythm with Frank & Jamie

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From Business Rhythm with Frank & Jamie – “Fast-food chains are quick- service restaurants that have limited menu available for take-out or dine in. In addition to large kitchen area, these restaurants have dining area, parking lot, and a drive-thru; some have children’s play areas. The top global players are McDonald’s, Yum Brands, Subway, and Burger King. Mcdonald’s is the world’s biggest fast food chain. Yum Brands include KFC, Pizza Hut, and Taco Bell.”

 

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Fresh Pick of the Day, May 7, 2016: “What Do Your Social Media Posts Reveal About Your Health?”

From Knowledge@Wharton – “That last question may seem odd, but not to the researchers at the Penn Social Media & Health Innovation Lab at the University of Pennsylvania. Director Raina Merchant and her team are investigating how people’s social media language on sites such as Facebook, Twitter and Yelp can be used to assess and their health and predict diseases. The conditions they are looking at are some of the main culprits for premature death and disability (not to mention skyrocketing health care costs) in America, including heart disease, diabetes, hypertension, obesity, chronic lung problems, depression and drug abuse.”

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Podcast # 24: “Business Rhythm’s Best Business Narrative Books” with Frank & Jamie

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Business Rhythm’s Top 5 Business Narrative Books:

1. McDonald’s: Behind the Arches by John F. Love

2. Personal History by Katharine Graham

3. Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow

4. Sam Walton: Made in America by Sam Walton

5. When Genius Failed by Roger Lowenstein

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Fresh Pick of the Day, November 25, 2015: “5 Valuable Sales Lessons We Can Learn From Introverts”

From Inc Magazine – “Extroverts thrive in people dominated environments. They draw energy from others. Introverts require down time to recharge their batteries so they can reengage with others. In professional selling, Extroverts tend to excel at both ends of the sales process–prospecting and closing. In general, the charming Extrovert tends to succeed at networking and cold calling, while the tenacious type excels at negotiation and closing the sale. The Introvert, however, has the upper hand in the middle of the sales process, particularly in the Needs Analysis step. This part of the process is at the heart of the sales call–asking questions, uncovering needs, qualifying, etc. This step requires a shift from the high energy activities necessary at the front end of the sale, to a more methodical approach when asking questions.”

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Fresh Pick of the Day, November 13, 2015: “Imagine There’s No Marketing …’It’s Easy If You Try'” from Knowledge@Wharton

From Knowledge@Wharton – “Traditional marketing has been taking it on the chin for a couple of years now as consumers show they value as far more authentic the product and service recommendations they receive from those they know, especially via social media. In this opinion piece, Curtis Hougland, co-founder of Ideaology, a not-for-profit social media agency for social good, notes that the rise of Ad Blocker is symbolic of the tectonic shift in advertising and marketing now underway.”

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