Podcast # 20: “How do you sell your ideas and products?”

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Sept 15, 2015 – From Business Rhythm with Frank and Jamie

How do you sell your ideas and products?

Jamie: Let’s say you are a nutritionist, and you carry the mission to promote health through proper diet and healthy habits. You do so by providing advice, educating people, and at times, by selling vitamins and supplements. Your effectiveness to fulfill your mission depends on your ability to influence people to practice healthy eating habits to maintain good health and to address health problems.

There is no doubt that your task as a nutrition professional requires Leadership to influence people around you, namely, clients, colleagues, friends, and family members toward improvement in health and wellness. But how do you influence people toward health and wellness?

Frank: Your best bet is to apply the following method of influencing as written in the book Influence by Robert Cialdini:

First, be Likable. If people like you, people will buy your ideas and any products that you promote. Human nature tells us that people must first buy You as a person before they will follow your ideas or buy your products. Gestures such as providing compliments, showing interest in other people, and dressing up to look good all contribute to increase likability.

Jamie: Second, cite Other People who follow your ideas and use your products. People are more likely to follow you if they see other people following your advice or using the products. Mentioning the number of people already using the product, or citing examples of other people your clients know will help improve the chances of customer buying the product. Psychologists call this phenomenon Social Proof.

Frank: Third, use Authority to support your ideas and product. We know that a prescription from doctor, an example of an authority in the medical field, is a powerful tool for patients to take medicine or follow suggested changes in the patients’ lifestyle.

Similarly, nutritionists can use authority in the nutrition space to improve their effectiveness. For example, citing respectable people who follow proper nutritional practices or use your prescribed products provides credibility to your ideas and encourages people to follow you. Citing studies or statistics to support practices and use of products is another powerful way to advance your ideas and products.

Jamie: These three points which are based on solid research made by Robert Cialdini can help you become a better influencer.

Frank: Best of all, these principles are available to all, and apply to all types of context and situation that calls for influencing.

Jamie: Please visit our site businessmango.org for more insights on leadership, finance, marketing and innovation. Business Rhythm is available in iTunes, Stitcher Radio, TuneIn Radio, Windows and all Android podcast players. If you need advice on business or management issues, please email us at insights@businessmango.org.


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Fresh Pick of the Day, Sept 3, 2015: “Twelve Scientifically Proven Habits That Will Change Your Life”

From Inc Magazine – ” Research says the best way to bring change into your life is by creating new routines and sticking to them until they become habits. The way to make sure we cultivate the new behavior is to reward ourselves. With motivation, we repeat the action again and again until it becomes ingrained.”



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Fresh Pick of the Day, August 28, 2015: “Can China Defuse the Panic over Its Economy?”

From Knowledge@Wharton – “Concerns over China’s slowing economy that sent global stock and commodity markets on a recent free fall are heightened by the opacity and conflicting signals from the country’s political leadership and its central bank. While the markets recovered somewhat in subsequent days and the panic ebbed, the obstacles China faces remain along with their implications on the global economy. Those issues have cast a cloud over the prospects of a widely expected interest rate hike by the U.S. Federal Reserve in September.”

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Fresh Pick of the Day, August 26, 2015: “Jeremy Siegel on Stocks: This Is a Correction, Not a Bear Market”

From Knowledge@Wharton – “A lot of people think that China is really only growing at 3% or 4% right now instead of the official 7% that came out in the last quarter. Something else that’s a little disturbing about China is that in the earlier years, China would grow because of … tremendous growth in productivity. Now they seem to have to build bridges and dams and all the rest. They want to stimulate consumer [spending], but the only way you’re going to stimulate the consumer is with productivity [gains]. They’re trying to get the consumer to buy more, and he and she is not doing that, so they’re sort of doing a last-resort type of stimulus. All these things are adding to this idea that China — which is either the biggest economy in the world or the second to the United States, we’re just about co-equal — is faltering, and that obviously is going to effect world outlook.”

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Fresh Pick of the Day, August 20, 2015: “Is Your Workplace Tough — or Is It Toxic?” from Knowledge@Wharton

From Knowledge@Wharton – “a tight job market tends to promote the growth of toxic environments, but that in any event, it takes two to tango in a toxic relationship. ‘To be abusive, someone has to have power over you or attempt to have power over you, and then you have to in some way authorize them to behave in that way,’ Shea points out. ‘So why would you do that? You might need the job; maybe you’re in tough financial straits at that time. That’s on the receiving end. On the giving end of that abuse are people who are simply unaware, or don’t care, or who are under remarkable pressure themselves, as in kicked-dog syndrome [displaced aggression].’

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Mango Fresh Pick of the Day, August 19, 2015: “Ten Countries that will have biggest population by 2050″

From Bloomberg.com – “After America dominated the 20th century, a view formed that Asia would be the next to lead the world in economic and cultural influence. Africa may have something to say about that before the century is out.  The continent will claim three of the world’s 10 most populous countries in 2050, according to projections released Tuesday by the Population Reference Bureau in Washington. The largest of those, Nigeria, will be just 1 million people shy of the U.S.’s size, with Democratic Republic of the Congo and Ethiopia entering the list. They replace Russia and Mexico, with the former’s exit leaving Europe with no country on the top 10 list.”

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Podcast # 19: Who needs management consulting services?

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From Business Rhythm with Frank & Jamie – “management consultants provide advice and assistance to companies on strategy, marketing, operations, and other aspects of the business and organization. In this field, success is defined by the consultant’s ability to get the client to accept and implement recommendations, although the consultant’s value can often be provided in many other ways. For example, the client may want to have an outside perspective that will bring about better understanding of the company situation to improve decision making.”

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Fresh Pick of the Day, August 11, 2015: “What is the ‘gig’ economy” from Financial Times

From FT.com – “As the global economy heals, a brave new world is emerging for workers in which more temporary jobs are being created — especially for the young. FT experts discuss this employment shift and what the ‘gig’ economy means for workers and productivity.”

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