Fresh Pick of the Day, November 10, 2015: “Do the BRICS still matter?” from Center for Strategic and International Studies

From Center for Strategic and International Studies – “The report provides a critical account of the BRICS (Brazil, Russia, India, China, and South Africa) as an analytical category, examining some of its constitutive dimensions, to see whether the possibilities of an effective intra-group cooperation could lead to a major change in world power distribution, or whether social disparities, diplomatic divergences, and political and economic differences could prevent the BRICS from forming a coherent and effective strategic alliance. It examines some of the group’s common features and their differences, putting into perspective their relative weaknesses and strengths, their strategic culture, and how it has shaped their foreign policies.”

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Fresh Pick of the Day, October 26, 2015: “Why an Open Mind Is Key to Making Better Predictions”

From Knowledge@Wharton – ” Financial advisors, TV pundits and an endless stream of experts and nonexperts readily offer their predictions about the future, whether related to the stock market, international relations or the next Presidential election. But how good are those predictions? As it turns out, most of us are not very good at making forecasts, and even the best-known experts do not have a solid track record. So what makes a good forecaster? In the new book, Superforecasting: The Art and Science of Prediction, Wharton management professor Philip Tetlock and co-author Dan Gardner look into what makes people good forecasters. Tetlock, who is also a professor of psychology at Penn’s School of Arts and Sciences, recently spoke to Knowledge@Wharton about his decades of research on the topic and how you can incorporate some of these forecasting techniques into your own life.”

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Podcast # 21: “Ways to increase value of a business”

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Business Rhythm with Frank & Jamie – Oct 19, 2015 “If you own and manage a business, you are constantly looking for ways increase its value. Any activities that will improve profits and cash flow will be welcome. There are a number of proven ways to increase value of a business. Listen to find out more”

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FResh Pick of the Day, October 12, 2015: “Feeding the Developing World: The Search for Solutions”

From Knowledge@Wharton – “Dire predictions half a century ago of a world unable to feed a population explosion did not come to pass, largely due to the “Green Revolution” that used innovative techniques to dramatically increase crop yields. But will there be a second Green Revolution, one that is more sustainable, to feed the next leg of population growth, mainly coming from developing nations?”

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Fresh Pick of the Day, Oct 6, 2015: “Why Asia is the new Europe” from Washington Post

From Washington Post – “Can you visualize how the world economy has changed over the last 35 years? Unless you’re a macroeconomist, that’s probably a pretty difficult task. But the 20-second video … will give you some quick insight. Howmuch.net, a website that helps people calculate the cost of doing home repairs, created this super-short and simple guide to understanding how the world has changed over the last 35 years.”



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Fresh Pick of the Day, October 1, 2015: “The 15 Most Influential Business Books of 2015 (So Far)”

From Inc Magazine – “The Financial Times and McKinsey & Co. have collaborated for their eleventh annual Business Book Awards… This year’s top business books come from journalists, economists, and academics and explore the opportunities and dangers presented by rapidly changing technology — from the first full-length biography of tech mogul Elon Musk to the ways robots could replace workers in industries around the world. The Financial Times will announce the finalists in September and this year’s No. 1 pick in November, but in the meantime, here’s some reading to catch up on. “

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Fresh Pick of the Day, Sept 28, 2015: “5 Ways to Build an Extraordinary Team Culture” from Inc Magazine

From Inc Magazine – “Employee teams are one of the best ways to get things done in any business. When you take a group of independently talented people and create a team in which they can merge their talents, not only will a remarkable amount of energy and creativity be released, but their performance, loyalty and engagement will be greatly improved.”

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Podcast # 20: “How do you sell your ideas and products?”

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Sept 15, 2015 – From Business Rhythm with Frank and Jamie

How do you sell your ideas and products?

Jamie: Let’s say you are a nutritionist, and you carry the mission to promote health through proper diet and healthy habits. You do so by providing advice, educating people, and at times, by selling vitamins and supplements. Your effectiveness to fulfill your mission depends on your ability to influence people to practice healthy eating habits to maintain good health and to address health problems.

There is no doubt that your task as a nutrition professional requires Leadership to influence people around you, namely, clients, colleagues, friends, and family members toward improvement in health and wellness. But how do you influence people toward health and wellness?

Frank: Your best bet is to apply the following method of influencing as written in the book Influence by Robert Cialdini:

First, be Likable. If people like you, people will buy your ideas and any products that you promote. Human nature tells us that people must first buy You as a person before they will follow your ideas or buy your products. Gestures such as providing compliments, showing interest in other people, and dressing up to look good all contribute to increase likability.

Jamie: Second, cite Other People who follow your ideas and use your products. People are more likely to follow you if they see other people following your advice or using the products. Mentioning the number of people already using the product, or citing examples of other people your clients know will help improve the chances of customer buying the product. Psychologists call this phenomenon Social Proof.

Frank: Third, use Authority to support your ideas and product. We know that a prescription from doctor, an example of an authority in the medical field, is a powerful tool for patients to take medicine or follow suggested changes in the patients’ lifestyle.

Similarly, nutritionists can use authority in the nutrition space to improve their effectiveness. For example, citing respectable people who follow proper nutritional practices or use your prescribed products provides credibility to your ideas and encourages people to follow you. Citing studies or statistics to support practices and use of products is another powerful way to advance your ideas and products.

Jamie: These three points which are based on solid research made by Robert Cialdini can help you become a better influencer.

Frank: Best of all, these principles are available to all, and apply to all types of context and situation that calls for influencing.

Jamie: Please visit our site businessmango.org for more insights on leadership, finance, marketing and innovation. Business Rhythm is available in iTunes, Stitcher Radio, TuneIn Radio, Windows and all Android podcast players. If you need advice on business or management issues, please email us at insights@businessmango.org.


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