Fresh Pick of the Day, November 13, 2015: “Imagine There’s No Marketing …’It’s Easy If You Try'” from Knowledge@Wharton

From Knowledge@Wharton – “Traditional marketing has been taking it on the chin for a couple of years now as consumers show they value as far more authentic the product and service recommendations they receive from those they know, especially via social media. In this opinion piece, Curtis Hougland, co-founder of Ideaology, a not-for-profit social media agency for social good, notes that the rise of Ad Blocker is symbolic of the tectonic shift in advertising and marketing now underway.”

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Fresh Pick of the Day, November 10, 2015: “Do the BRICS still matter?” from Center for Strategic and International Studies

From Center for Strategic and International Studies – “The report provides a critical account of the BRICS (Brazil, Russia, India, China, and South Africa) as an analytical category, examining some of its constitutive dimensions, to see whether the possibilities of an effective intra-group cooperation could lead to a major change in world power distribution, or whether social disparities, diplomatic divergences, and political and economic differences could prevent the BRICS from forming a coherent and effective strategic alliance. It examines some of the group’s common features and their differences, putting into perspective their relative weaknesses and strengths, their strategic culture, and how it has shaped their foreign policies.”

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Fresh Pick of the Day, November 5, 2015: “The Sideways Elevators of the Future Will be Shown Off for the First Time”

From Bloomberg Business – “For more than 150 years, elevators have gone in two directions: up and down. In the future, you might ride them sideways. ThyssenKrupp AG this week will show the public for the first time a 10 meter (32 feet) functioning model that uses giant magnets to move cars in multiple directions. The technology, called magnetic levitation, is borrowed from high-speed trains and doesn’t rely on cables. The German industrial company says the system allows for multiple cars in one shaft and can increase transport capacity as much as 50 percent.”

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Fresh Pick of the Day, Oct 28, 2015: “Hot dogs, bacon and other processed meats cause cancer, World Health Organization declares”

From Washington Post – “A research division of the World Health Organization announced Monday that bacon, sausage and other processed meats cause cancer and that red meat probably does, too. The report by the influential group stakes out one of the most aggressive stances against meat taken by a major health organization, and it is expected to face stiff criticism in the United States. In reaching its conclusion, the panel sought to quantify the risks, and compared to carcinogens such as cigarettes, the magnitude of the danger appears small, experts said. The WHO panel cited studies suggesting that an additional 3.5 ounces of red meat everyday raises the risk of colorectal cancer by 17 percent; eating an additional 1.8 ounces of processed meat daily raises the risk by 18 percent, according to the research cited.”

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Fresh Pick of the Day, October 26, 2015: “Why an Open Mind Is Key to Making Better Predictions”

From Knowledge@Wharton – ” Financial advisors, TV pundits and an endless stream of experts and nonexperts readily offer their predictions about the future, whether related to the stock market, international relations or the next Presidential election. But how good are those predictions? As it turns out, most of us are not very good at making forecasts, and even the best-known experts do not have a solid track record. So what makes a good forecaster? In the new book, Superforecasting: The Art and Science of Prediction, Wharton management professor Philip Tetlock and co-author Dan Gardner look into what makes people good forecasters. Tetlock, who is also a professor of psychology at Penn’s School of Arts and Sciences, recently spoke to Knowledge@Wharton about his decades of research on the topic and how you can incorporate some of these forecasting techniques into your own life.”

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Podcast # 21: “Ways to increase value of a business”

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Business Rhythm with Frank & Jamie – Oct 19, 2015 “If you own and manage a business, you are constantly looking for ways increase its value. Any activities that will improve profits and cash flow will be welcome. There are a number of proven ways to increase value of a business. Listen to find out more”

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FResh Pick of the Day, October 12, 2015: “Feeding the Developing World: The Search for Solutions”

From Knowledge@Wharton – “Dire predictions half a century ago of a world unable to feed a population explosion did not come to pass, largely due to the “Green Revolution” that used innovative techniques to dramatically increase crop yields. But will there be a second Green Revolution, one that is more sustainable, to feed the next leg of population growth, mainly coming from developing nations?”

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Fresh Pick of the Day, Oct 6, 2015: “Why Asia is the new Europe” from Washington Post

From Washington Post – “Can you visualize how the world economy has changed over the last 35 years? Unless you’re a macroeconomist, that’s probably a pretty difficult task. But the 20-second video … will give you some quick insight. Howmuch.net, a website that helps people calculate the cost of doing home repairs, created this super-short and simple guide to understanding how the world has changed over the last 35 years.”



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