Fresh Pick of the Day, May 11, 2014: “Why Apple’s Tightwad Ways Won’t Change With Deal for Flashy Headphones”

From Businessweek- “Since the news broke that Apple might buy Beats Electronics, the prevailing question has been: Why would Apple spend big for this company? But it might also be worth turning the question around trying to decipher why Apple seems so much more hesitant than other tech giants—like Facebook and Google—to spend its vast cash hoard at all.”


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Fresh Pick of the Day, May 10, 2014: “How P&G Moved Up the Brand Arc to Win a Gold Medal at Sochi”


From Knowledge@Wharton: “Along with athletes, brand marketers also competed for attention at the recent winter Olympic Games in Sochi — and by many accounts, Procter & Gamble’s “Thank you, Mom” campaign came out on top. Eric Solomon, head of the strategy and insights for ZOO, the creative team at Google that works with firms to build their brands, explains how other companies can learn from the experience of P&G and other firms to build emotional connections with their customers.”

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Fresh Pick of the Day, May 7, 2014:”What a Potato Chip Campaign Says about the New Role of CFOs”

From Knowledge @Wharton – “ these days, in a challenging global economy — where technology is constantly changing the rules of the game, and the populations of developing countries are rapidly becoming more urbanized — collaboration and cooperation of the finance and marketing sides are essential, said Laxman Narasimhan, CFO of PepsiCo Americas Foods.”

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Fresh Pick of the Day, April 28, 2014: “Warren Buffett on his biggest weakness”

From CNNMoney.com –  “In acquiring the dozens of companies that today make up his $315 billion Berkshire Hathaway (BRKA), Buffett has never dirtied his hands much with the sort of cost-cutting, layoffs, and management shakeups that often follow acquisitions at other firms.”

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Fresh Pick of the Day, April 21, 2014: “Boldness in Business”

From FT.com – “The FT Boldness in Business Awards have become the pre-eminent forum for recognising entrepreneurial risk-taking and business innovation”

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Fresh Mango Pick April 2014: “Nir Eyal: What Makes Some Products Indispensable?”

From Stanford Business School – “In his recently published book, Hooked, the writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming. It’s not often an app has the power to help keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his technology did: A user of his Bible verse app walked into a business of ill repute when suddenly, seemingly out of the heavens, he received a notification on his phone with a custom-selected verse from the Bible.”

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