Author Archives: admin

Marketing Metrics: How effective are your marketing efforts?

Question posted on May 12, 2014: “I am a corporate head for a local skin care brand. I want to know how successful our marketing activities are. Where and how do I start?”

Answer from BusinessMango, May 19, 2014: Thanks for posting a question on our site. Truth is, an increasing number of companies have actually started using marketing metrics as a result of pressure from top management to justify spending on marketing. These firms may either have their own team dedicated to marketing metrics or they may engage consulting firms to build their marketing measurement capabilities.

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Fresh Pick of the Day, May 7, 2014:”What a Potato Chip Campaign Says about the New Role of CFOs”

From Knowledge @Wharton – “ these days, in a challenging global economy — where technology is constantly changing the rules of the game, and the populations of developing countries are rapidly becoming more urbanized — collaboration and cooperation of the finance and marketing sides are essential, said Laxman Narasimhan, CFO of PepsiCo Americas Foods.”

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Fresh Pick of the Day, April 28, 2014: “Warren Buffett on his biggest weakness”

From –  “In acquiring the dozens of companies that today make up his $315 billion Berkshire Hathaway (BRKA), Buffett has never dirtied his hands much with the sort of cost-cutting, layoffs, and management shakeups that often follow acquisitions at other firms.”

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Fresh Pick of the Day, April 21, 2014: “Boldness in Business”

From – “The FT Boldness in Business Awards have become the pre-eminent forum for recognising entrepreneurial risk-taking and business innovation”

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Mango Pick, May 2014: “Why Alibaba’s IPO is the end, and beginning, of an era”

From CNBC – “Alibaba’s initial public offering later this year will mark the end of an era, as well as the beginning of a new regime on the global tech landscape. The three Chinese Internet giants Baidu, Alibaba and Tencent—known as BAT—are the big tech companies born out of the PC era, said David Chao, co-founder and general partner of Doll Capital Management (DCM). The e-commerce powerhouse Alibaba, which is the most profitable of the three, will be the last of the group to go public.”

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Mango Pick, May 2014: “Just How Dumb Are Investors? “

From “Investors may not be as stupid as some researchers think, but they still need to fight their own fear and greed.”



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Fresh Mango Pick April 2014: “Nir Eyal: What Makes Some Products Indispensable?”

From Stanford Business School – “In his recently published book, Hooked, the writer and lecturer explains how one of the most popular Bible apps in the world is engineered to be habit-forming. It’s not often an app has the power to help keep someone out of a strip club. But according to Bobby Gruenewald, CEO of YouVersion, that’s exactly what his technology did: A user of his Bible verse app walked into a business of ill repute when suddenly, seemingly out of the heavens, he received a notification on his phone with a custom-selected verse from the Bible.”

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